Men’s Wearhouse was looking to change their target audience to a younger, more contemporary demographic. They liked my style so hired me to create two animated shorts, depicting care instructions for suits in a fun way for their website.
The art director gave me a rough idea of the aesthetic they were going for, which I referenced to create samples of the characters and objects I’d use for the short. I then went through several rounds of storyboarding with them, and animated the final product.
2010 | Storyboard as part of animated commercial for then Seattle studio, Lilipip. Commercial was then featured in TechCrunch.